Save any section — a sponsor slot, a changelog list, a footer with legal copy — as a reusable block. Update the block once and every future campaign inherits the change, so your team stops copying markup between drafts.
Typography, spacing, button radius, and palette now live in a preset attached to your workspace. New campaigns open on-brand, and a single preset edit restyles the whole library.
The builder is available on every plan today. Existing drafts keep working and can be upgraded to blocks one section at a time.
]]>Set quiet hours per segment so campaigns never land overnight, and cap hourly volume to protect sending reputation on large lists. Throttled batches respect your provider's rate limits automatically.
Welcome flows, onboarding drips, and re-engagement series are configured next to your one-off campaigns, sharing the same templates, audiences, and analytics.
Every tracked link reports clicks, downstream conversions, and revenue. Compare a header CTA against an inline mention and you learn where attention actually converts.
Bounce classes, spam complaints, and domain-level inbox placement sit alongside engagement, so a reputation issue surfaces before it costs you a list.
]]>"Weekly notes on running Postgres at scale" outperforms "our company newsletter" because a reader can predict the value of opening it. Write the promise in the signup form and honour it in every issue.
Open rate alone rewards subject-line tricks; both of these reward substance. Track them per issue and let the trend, not a single spike, drive your editorial decisions.
]]>Remove hard bounces immediately, sunset subscribers who have not opened in six months, and never import a purchased list. A smaller engaged list reaches more inboxes than a large stale one.
Start at a few hundred sends per day to your most engaged segment and double roughly every three days while bounce and complaint rates stay low.
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